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The Concept of Account Based Marketing (ABM)

Understanding ABM

Benefits of using ABM

Key components of ABM

The Role of Sales and Marketing in ABM

The function of the Sales team in ABM

The role of the Marketing team in ABM

The Interplay between Sales and Marketing in ABM

Strategies for Aligning Sales and Marketing in ABM

Clear communication and goals

Shared metrics and accountability

Regular meetings and updates

Joint planning and execution

Quiz

This course will provide a comprehensive understanding of the importance of aligning sales and marketing teams in an Account-Based Marketing (ABM) strategy. Through real-world examples and practical applications, learners will develop the skills necessary to create and implement a successful ABM sales and marketing alignment plan.

Sales and Marketing Alignment in ABM

Welcome to the course on Sales and Marketing Alignment in Account Based Marketing (ABM). In today's competitive business landscape, it is essential for organizations to adopt a strategic approach to their sales and marketing efforts. Account Based Marketing (ABM) has emerged as a powerful strategy for targeting high-value accounts and delivering personalized experiences to drive revenue growth. This course will provide a comprehensive understanding of ABM, the role of sales and marketing in ABM, and strategies for aligning sales and marketing efforts to maximize the impact of ABM.

In the first part of the course, we will delve into the concept of Account Based Marketing (ABM) and its key components. Participants will gain an understanding of how ABM differs from traditional marketing approaches, as well as the benefits of using ABM in targeting and engaging with high-value accounts. We will also explore the key components of ABM, including personalized content, targeted campaigns, and account-specific strategies. In the second part of the course, we will focus on the role of sales and marketing in ABM. Participants will learn about the specific functions of the sales and marketing teams in ABM, as well as the interplay between the two functions in driving ABM success. By the end of the course, participants will have a clear understanding of the strategies for aligning sales and marketing efforts in ABM, including clear communication and goals, shared metrics and accountability, regular meetings and updates, and joint planning and execution. Join us to gain the knowledge and skills needed to align your sales and marketing efforts and drive success in Account Based Marketing.