Emerging Technologies in Marketing
About
This course explores the latest technological innovations and trends transforming the marketing landscape, providing students with the knowledge and skills to effectively leverage data-driven insights, artificial intelligence, and immersive experiences to drive successful marketing strategies in the digital age. Through real-world case studies, hands-on exercises, and expert guest lectures, students will gain a comprehensive understanding of the opportunities and challenges presented by emerging marketing technologies and their impact on consumer behavior, brand engagement, and organizational performance.
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