Brainstorming Techniques
Brainstorming methods are group techniques which produce creative ideas and solutions with the independent observations and diversed opinions from people. They are essential for the growth of innovation and the solving of problems in the teams as they employ the collective intellect and imagination of the members.
The techniques that are frequently used for brainstorming are Mind Mapping, which is the technique in which the participants write a visual note of the ideas connected to a central theme, and the SCAMPER method, which is the one that allows the changing of the existing ideas through seven prompts: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Brainwriting is another practical way that consists of participants writing their ideas on their own before talking them out so that they have time for silent reflection and escape the pressure of speaking in a group.
The integration of technology in brainstorming sessions is evident in the use of tools such as digital whiteboards, collaborative platforms (e.g., Miro, Trello), and brainstorming software that allows for idea sharing, voting, and organization in real-time. For example, the use of an app that is called Stormboard makes it possible for teams to create sticky notes virtually, classifying the ideas and arranging them in a fun and efficient way, especially it is advantageous remote teams.
Diversity has a significant importance in effective brainstorming since it assembles individuals who are different in terms of background, experiences and points of view which consequently lead to a larger number of proposals and answers. To illustrate, a crew of various department or cultural background members discussing some challenges can not only see it, from different angles but also create innovative and overall better solutions which are different from the ones made by a homogenous group.
Some pitfalls to avoid in brainstorming are the presence of dominant personalities overshadowing the contribution of quieter members, which can even be a source of creativity for independent thinkers, and the failure to set the session's clear goals, the result of which would be unstructured talks on the subjects concerned. Another point to remember is not to judge the ideas on the spot as this may bring about the fear of presenting ideas which in turn will block the flow of creativity. The creation of rules, for instance, "no judgment" can help in the preservation of the supportive environment.